The Art of Typography: When Font Choice Matters
In a world where the average person might not initially appreciate the significance of font choice, a simple resume formatted in Comic Sans can be a wake-up call. It's fascinating how the shape and arrangement of letters can influence our perceptions and even impact success or failure. A prime example of this is the viral success of the video rental store "MEGAFLIX," which utilized a bold sans-serif font to capture attention.
Typography is a complex art, and kerning, the spacing between letters, can be a tricky business. A slight adjustment can make text either annoying or, in the best-case scenario, a delightful gem. The author highlights a humorous instance where a font choice led to a misreading of a Pontiac ad, turning "We build excrement" into a memorable (and unflattering) phrase.
The discussion then shifts to the automotive industry, where font choices and kerning play a crucial role in branding and marketing. The Pontiac Grand Prix's attempt to compete with the Ford Taurus SHO is scrutinized, with the author finding the font choice less than ideal. The Spirit R/T, a car with a unique personality, is praised for its ability to talk like a witty and sassy companion.
Moving away from fonts, the article touches on the issue of car discrimination. An estate agency's snub of an applicant due to her car's age raises questions about age-based policies in business-use vehicles. Matthew Strachan shares a clever way to game a car stipend by purchasing a Jaguar F-Type, showcasing the creative ways people find to navigate such policies.
The discussion then turns to luxury car brands, specifically Ferrari, and the absurdity of their option lists. The hand-painted emblem, a costly and time-consuming process, is contrasted with a simple, yet effective, method suggested by SlowCarFast. The author finds humor in the idea of hand-painting a Ferrari with a flat hand and paint.
Finally, the article mentions General Motors' ideas submission portal, where employees can contribute their innovative ideas. The author brings up a pet peeve, the incorrect spelling of "gauges" as "gages," and suggests it's time for a correction. The article concludes with a light-hearted tone, leaving readers with a sense of amusement and a deeper appreciation for the intricacies of typography and car culture.
