Imagine a world where skilled storytellers and innovators don't just report on change—they drive it. That's the powerful reality unfolding as the University of Media, Arts and Communication (UniMAC) celebrates the graduation of 897 talented students, each poised to shape the future of communication and creativity. But here's where it gets intriguing: how much power should these graduates wield in influencing public opinion? Stick around to explore this and more as we dive into the details of this milestone event.
On December 1, 2025, UniMAC held its fourth congregation ceremony in Accra, marking a significant step forward for the institution's dedication to fostering professionals in media, communication, and the creative arts. These graduates aren't just earning degrees; they're equipping themselves to contribute meaningfully to national growth and development. The event's theme, 'Persuasion: Media, Communication and Influence of the Creative Arts for 21st-Century Education,' perfectly encapsulated the essence of the day—highlighting how these fields can sway minds and spark progress in our modern world.
Breaking down the numbers, 803 of the graduates hailed from the Institute of Journalism, 53 from the Institute of Languages, and 41 from the Institute of Film and Television. This diverse group represents a blend of skills essential for today's fast-paced media landscape, from crafting compelling news stories to producing films that resonate with audiences worldwide.
In his address on November 28, UniMAC's Vice-Chancellor, Professor Eric Opoku Mensah, extended heartfelt congratulations to the newly minted professionals. He urged them to view their education as more than a personal triumph—it's a catalyst for broader societal change. 'We're here to honor achievement, reinforce our mission, and empower a new wave of narrators, investigators, messengers, interpreters, brand protectors, broadcasters, filmmakers, and imaginative pioneers who will actively steer transformation rather than merely witness it,' he declared.
And this is the part most people miss: Professor Mensah drew attention to the lightning-fast evolution of technology. Artificial intelligence, online platforms, and cutting-edge media tools are revolutionizing how we communicate, govern, and conduct business. For beginners wondering what this means, think of AI as smart computer programs that can generate news articles or even edit videos automatically—tools that make media creation faster but raise questions about human creativity and ethics.
He emphasized that persuasion has evolved beyond a mere skill; it's now a benchmark for effective leadership. 'The one who shapes the story molds the globe,' he stated, drawing on real-world examples like the Black Lives Matter movement or the Arab Spring uprising. These events illustrate how strategic communication can ignite social change, but they also spark debate: should media wield such influence, and who decides what's fair or unbiased?
Professor Mensah celebrated the specifics of this year's class: 676 women and 221 men, with honors distributed as 109 First Class, 486 Second Class Upper, 261 Second Class Lower, 86 Third Class, and 15 Passes. 'You've demonstrated resolve and commitment—well done!' he added.
Delivering the keynote on behalf of Minister of Education Haruna Iddrisu, Albert Agyei described this graduation as a pivotal achievement. It's not just a personal victory for over 800 students; it underscores UniMAC's ascent as a premier educational powerhouse in Ghana's higher learning sector. The minister praised the university's goal of delivering top-notch education, training, and professional growth in media, arts, and communication through rigorous teaching, groundbreaking research, innovation, and hands-on experiences.
He outlined three foundational principles guiding this mission. Firstly, arming students with robust theoretical foundations and real-world abilities to excel in an ever-changing industry—like learning to fact-check stories in an era of fake news. Secondly, creating a supportive space for artistic freedom, analytical thinking, and novelty, turning learners into inventors, chroniclers, designers, and communicators who positively shape our society. And thirdly, preparing them to educate, amuse, and influence through their expertise.
'As representatives of UniMAC's vision, you're set to uplift standards in media and artistic output,' he stressed, whether pursuing careers as reporters, directors, strategists, artists, or public relations experts. Here's where it gets controversial: in a time of polarized media, do these graduates have a responsibility to prioritize truth over sensationalism, or is there room for creative interpretation? This balance between influence and integrity could fuel endless discussions.
Professor Wilberforce S. Dzifa, Chairman of the Governing Council, lauded UniMAC for its distinctive role as Ghana's sole public university specializing in media, communication, and creative arts. He pointed out the university's adoption of a Learning Management System—a digital platform that facilitates online learning, virtual classrooms, and interactive assignments, making education more accessible and engaging. 'Our alumni, part of Generation Z, are tech-savvy leaders ready to harness technology wisely, propelling media and arts toward national progress and cultural safeguarding,' he noted.
Finally, valedictorian Joana Nyina Adu-Amoani, representing the Class of 2025, shared a touching reflection on their journey. 'Truly, it's the Lord's work that has guided us this far,' she said. 'Stepping into UniMAC as freshmen was a fulfilled aspiration for many, though some doubted their choices. Yet, with lofty aspirations—sometimes exceeding our own—we've emerged fulfilled.'
She reminisced about the ups and downs of campus life: all-nighters on projects, nerve-wracking presentations, and collaborative efforts on news pieces, scripts, and artistic works. Ms. Adu-Amoani thanked the faculty as guides, surrogate parents, and companions who imparted wisdom, practical insights, and encouragement to embrace Ghana's rich heritage and traditions.
With that, she assured that the graduates are primed to leave a positive mark in their fields. But what do you think? In an age where media can manipulate opinions, should these new voices prioritize ethical storytelling? Do you agree that technology enhances or complicates influence in society? Share your thoughts in the comments—we'd love to hear differing perspectives and spark a conversation!
